![]() Measures you can take to prevent reselling include deactivating illegitimate keys. Publishers are then hit with fraud fees when the theft is discovered, enough to cripple in-game economies or their studio as a whole. ![]() Key resellers purchase game keys in bulk using stolen credit card information, then offload keys to gray market sites at reduced prices. Adding safeguards such as waiting periods for trades and blackouts for new accounts are good ground-level methods for cutting back on virtual item fraud. Other users open accounts with stolen credit cards and sell items on gray market sites. In titles where it’s possible to trade or sell in-game items, hackers have been known to steal legitimate accounts and sell off valuable items. Opening that digital storefront also invites account theft and laundering schemes, however, putting your business and your players’ security at risk. Selling virtual items has become a reliable go-to for publishers looking to keep revenue streams strong. 3 – Virtual items are hot, but also a hot fraud target If you’re pricing a catalog of cross-platform titles, be prepared to adjust the numbers and dramatically change monetization strategies so the up-front cost matches player expectations. By comparison, console gamers paid a little less than $50, and mobile players only forked over an average of $0.49. In 2017, the average price of a PC game was just over $22. They’re price-conscious, but not opposed to paying extra for a top-shelf gaming experience. Mobile players expect minimal charges for premium titles, while console gamers are willing to spend far more on even a simple release. 2 – Platform pricing mattersĮven if you release your games cross-platform, you shouldn’t set the same price for every system. A good monetization strategy, then, should include long-term efforts such as DLC, new virtual items, and other extras, some of which should be free. For paid releases, roughly a quarter of all digital gaming revenue on the PC platform comes from additional content sales. Afterward, players expect support patches and new content releases for months or even years. Releasing a game is only the first step in its life cycle. To help shape your team’s monetization and anti-fraud conversations, we’ve gathered a few of the most important tips below. The landscape changes rapidly, too, which means monetization efforts can never slip into the set-it-and-forget-it mindset. Publishers must consider monetization strategies across platforms, support games for months or years after release, and be diligent about fraud prevention. Today’s environment is far more complicated. In the days of physical-only releases and premium titles, teams only had to be concerned with what price tag was on the front of their game box. ![]() Monetization isn’t as straightforward as it used to be. ![]()
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